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- Your Reach Is Dropping on LinkedIn
“My impressions are down, and I don’t know why.”
If this sounds like you lately, you’re not alone.
Most creators panic when their reach drops. They think they’re doing something wrong.
In reality?
They’re just doing what they’ve always done—while the platform has quietly moved on.
Why Your LinkedIn Reach Is Declining
Let’s break it down:
More creators are posting.
More ads are being served.
The feed is more crowded than ever.
This isn’t failure. It’s maturity.
Every social network goes through this evolution.
The formats and styles that used to work… don’t hit the same anymore.
But here’s the twist:
📈 The top 1% of posts on LinkedIn are performing better than ever.
You can still win. But only if you adapt.
What Separates Winners Right Now?
The best-performing creators aren’t just sharing tips.
They’re creating “aha” moments.
These moments spark engagement.
They make readers stop scrolling.
They build trust—and turn lurkers into followers.
What Is an “Aha” Moment?
It's when your reader has a thought like:
“I’ll give that a try tomorrow.”
“Finally, someone said this out loud.”
“That’s actually useful—I’m bookmarking this.”
“This is the clearest breakdown I’ve seen.”
It’s emotional. Practical. Personal.
It feels like insight, not just information.
3 Steps to Create “Aha” Moments in Your Content
1. Frame Boldly
You need strong angles. Safe = invisible.
✅ Try provocative openings like:
“Harsh truths no one tells you about [industry].”
“Why everything you know about [topic] is wrong.”
“What great [leaders/creators] never say out loud.”
“The real numbers behind success in [niche].”
These headlines challenge assumptions.
They stop the scroll.
Pro Tip: Your hook isn’t just a sentence—it’s a mindset shift.
2. Put Your Punchiest Points First
Don’t wait to get to the good stuff.
🚫 Don’t save your best insight for the end.
✅ Lead with your most surprising or contrarian take.
If you grab attention early, people stick around.
That improves dwell time—one of LinkedIn’s biggest algorithm signals.
3. Trust Your Own Reaction
How do you know what’s worth leading with?
Feel something.
Ask yourself:
Did that point make me nod?
Did I feel tension, clarity, or relief?
Did it make me want to highlight it or share it?
If you don’t react to your own post…
Why would anyone else?
The Bottom Line
Your impressions may be down—but that’s not failure.
It’s LinkedIn pushing you to evolve.
✅ Shift from “posting tips” to “delivering insights.”
✅ Create moments that make people feel seen, smart, or challenged.
✅ Make every post worth someone’s attention.
The creators who grow now are the ones who adapt fast.
And those “aha” moments?
They’re your ticket back to growth.
Weekly Growth Tip:
This week, write one post that does the following:
Starts with a bold statement or controversial opinion.
Delivers your most surprising insight immediately.
Ends with a CTA asking, “Did this change how you see [topic]?”
Tag me when you post—I’d love to see how it performs.
Let’s keep growing.
Free LinkedIn Growth Workshop
📌📌 I'm hosting a free 1-hour workshop on May 17th at 10:00 AM Central Standard Time on growing your personal brand and thought leadership on LinkedIn.
Everyone who signs up and attends will receive my new 23-page guide, 12 Golden Nuggets to Building Your Online Business – packed with insights on personal branding and earning on LinkedIn.
Click here to register for the workshop:
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