This 3-Part Content Funnel Turns Attention into Clients

Most creators post without a strategy. But the ones who convert attention into leads follow a repeatable system:

1. Educational Content (4x/week)

Goal: Reach new eyes + solve real problems
This is your volume driver. Think “how-to,” frameworks, contrarian takes.

✔ Share solutions to specific pains
✔ Use visuals and a branded look
✔ Don’t just explain—teach

Examples:
• 10 Things NOT To Say In a Job Interview
• How to Understand AI Agents
• We Analyzed 200,000 LinkedIn Posts in 90 Days

🡒 These are the posts that earn attention and trust.

2. Relatable Stories & Videos (2x/week)

Goal: Build connection and credibility
This is where your audience says: “You get me.”
Use personal stories, vulnerable moments, and short-form videos.

✔ Show real struggle and transformation
✔ Use photos or text-overlay images
✔ Keep it raw and real

Examples:
• Age 18: Couldn’t Speak in Public
• 2023: My First Co-Founder Quit
• I Built an 8-Figure Business—Here’s the Cost

🡒 This is the glue that makes people care.

3. Case Studies (1x/week)

Goal: Prove your method works
This is where you show outcomes. Break down your results and how they were achieved.

✔ Use before/after metrics
✔ Highlight real clients or screenshots
✔ Frame it around transformation, not self-promotion

Examples:
• $400K Offer in 5 Weeks
• 3K → 365K Followers in 16 Months
• How We 10x’d a Sales Pipeline in 30 Days

🡒 These posts bring fewer views but higher conversions.

Your 5-Step Action Plan

Here’s how to implement it this week:

1. Build a Content Calendar
   ↳ Example:
   • Sun–Thu → Educational
   • Fri–Sat → Personal stories
   • Tue/Thu → Case study or video paired with educational

2. Create Your Content Bank
   ↳ List:
   • 20 pain points your clients face
   • 10 personal stories
   • 5 client results using the PROOF formula

3. Add a Call-to-Action (CTA) to Every Post
   ↳ Ideas:
   • “Want the full framework?”
   • “Grab the cheat sheet here”
   • “Get the free audit template”

4. Track What Matters
   ↳ Focus on:
   • Comments from dream clients
   • Profile views + DM requests
   • Newsletter and lead magnet signups

5. Create the Flywheel
   ↳ Deliver results → Turn into content → Attract more leads → Repeat

Final Thought

Going viral isn’t the enemy. Irrelevant virality is.

So don’t just write to be liked. Write to be remembered. Write to attract the right audience. Then give them a system to trust, engage, and convert.

If you do that?

The likes will eventually turn into leads. And the leads into revenue.

Free LinkedIn Growth Workshop

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