The Two Post Types That Consistently Beat the Algorithmi

The Two Post Types the Algorithm Doesn’t Want You to Know About

They look simple. They’re everywhere. But only a few creators use them right.

Every week, I analyze the data behind the top-performing creator accounts — and one pattern keeps showing up:
When it comes to audience growth and conversion, two post types consistently rise above the noise.

No, it’s not long-form essays.
Not thought leadership rants.
Not even viral threads.

It’s Cheat Sheets and Visual Carousels — the silent engines of creator growth.

The Insider Breakdown

Here’s what the data reveals:

At first glance, you might think “Single Images” win — but here’s the secret:
👉 Cheat Sheets and Carousels drive higher intent engagement — meaning people not only like the post but act on it.

These formats outperform because they:

1. Compress knowledge into visual form (fast dopamine for high-value ideas).

2. Encourage saves and shares, not just likes.

3. Create authority loops — followers start associating your brand with clarity and expertise.

Framework — The Dual Format Strategy

Think of these two formats as your Top of Funnel Power Pair:

• 🧠 Cheat Sheet = Authority Anchor
  Share your frameworks, infographics, or “one-slide wisdom.” These are your evergreen brand builders.

• 🎠 Carousel = Engagement Engine
  Use narrative flow: open with a curiosity gap, deliver a mini-story or breakdown, and close with a takeaway slide.

Use them together:

1. Start the week with a Cheat Sheet to teach.

2. Follow up mid-week with a Carousel to expand on one concept.

3. End the week with a call-to-action post or personal insight to convert.

Tangible Asset — Your “Power Pair” Posting Map

Monday: Cheat Sheet — one visual idea, one key takeaway.
Wednesday: Carousel — story-driven lesson (5–7 slides).
Friday: Reflection or CTA — tie your insights back to your offer, lead magnet, or premium content.

(You can replicate this weekly without burnout — just remix ideas across formats.)

Example Posts and Link Visits:

Post Type: Cheat Sheet

Post Type: Single Image Post (Whiteboard/Sign post)

Post Type: Visual Carousel

When you zoom out and look beyond likes or reactions, the real picture becomes clear.

Single Image posts might pull impressive engagement on the surface — more than double the reactions of any other format — but very few of those reactions actually convert into link clicks. In other words, these posts look popular, but they don’t move people to act. The result? Fewer website visits and fewer sign-ups for my bi-weekly workshop.

Cheat Sheets and Visual Carousels, on the other hand, tell a different story. While they may attract fewer reactions overall, a much higher percentage of those who engage end up clicking through to my post links. These formats don’t just capture attention — they convert it.

That’s the quiet power behind them:
They don’t chase vanity metrics.
They build momentum that leads to action.

Free LinkedIn Growth Workshop

📌 I'm hosting a free 1.5-hour workshop on November 8th at 9:30 AM Central Standard Time on the 5 Secrets to Building Your Personal Brand.

Everyone who signs up and attends will receive my LinkedIn Growth Guide.

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