The Most Misunderstood Writing Skill That Can 10x Your Business in 2025

If you’re trying to build a business, grow a personal brand, or land more clients on LinkedIn…

You need to master copywriting.

Not generic content. Not fluffy writing.

Copywriting.

It's the single most misunderstood, misused, and high-leverage skill in the digital economy.

Great copy doesn’t just sound good.
It converts attention into action.
It’s what makes your ideas stick.
It’s how top creators build businesses with words.

Here are 7 copywriting exercises—modeled from Nicolas Cole’s playbook—that will turn you into a top 1% writer in 2025:

1. Think at the Category Level

Before anyone chooses a brand, they choose a category.

• Not: “Which restaurant?”

• First: “What kind of food?”

Same on LinkedIn. Before someone chooses to follow you, they’re asking:
“What kind of value does this person give me?”

Pro tip: Position your writing inside a category people already understand—but tweak it slightly to stand out.

2. Speak in Benefits, Not Features

Nobody cares what you do.
They care what it does for them.

• ❌ “Our platform has an AI engine with 1,000 data points.”

• ✅ “Get 3 hours of your day back—every single day.”

Copy should always connect value to outcome.

If you’re a coach, a founder, or a service provider, ask:
What does my offer actually let people do that they couldn’t before?

3. Name and Claim the Legacy Problem

Every great offer begins with a clear, sticky problem.

• “Quiet Quitting”

• “The Sunday Scaries”

• “Attention Fatigue”

If you can name it, you can own it.

This creates urgency. Your audience begins to say:
“Yes, that’s exactly what I’m struggling with.”

Name the pain. Then solve it.

4. Name and Claim the Solution

Don't just offer a product—name a movement.

• Bitcoin → “Digital Capital”

• Notion → “The All-in-One Workspace”

• No-Code → “Build without coding”

The best ideas go viral because they’re easy to talk about.
Give your audience the language they need to share your offer.

5. Make It Tangible, Not Intangible

Abstractions kill conversions.

Don’t say:

• “I’ll help you scale.”

• “You’ll get clarity.”

Say:

• “Get a 3-step client onboarding checklist.”

• “Walk away with a positioning framework you can reuse in every pitch.”

Think like Apple: wrap your value in a beautiful box.

6. Make It Objective, Not Subjective

Vague words don’t sell.

• ❌ “Feel confident”

• ✅ “Pitch your next investor with a 7-slide deck that closes”

Objective copy paints the same picture for everyone.
No confusion. No guessing. Just clear expectations.

7. Define Who It’s For

If you write for everyone, you write for no one.

Dude Wipes didn’t just sell wipes.
They sold wipes for dudes—and built a multimillion-dollar brand by owning that angle.

Who is your offer specifically for?

Don’t just name demographics. Define their mindset, pain points, and goals.

Let your audience say: “This is exactly for me.”

Final Thoughts

Most creators think copywriting is just “good writing.”

But real copywriting is a discipline—a system of thinking.

It’s what makes your offer stick. It’s how you earn trust fast.
And it’s the skill that separates 1,000-view posts from 1,000-client pipelines.

Want to grow your brand in 2025?

Stop writing for everyone.
Start writing like a top-tier copywriter.

Weekly Growth Tip
Take your last 3 LinkedIn posts and rewrite the first 2 lines using one of these principles:

• Reframe the category

• Name a legacy problem

• Replace a subjective phrase with an objective one

Test. Tweak. Watch your engagement shift.

Let me know: Which one of these 7 exercises are you going to try first?

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