The Monetization Matrix!

Justin Mecham's framework for turning your expertise into products people actually buy…

Most creators overcomplicate monetization. They think they need a massive audience, a complex funnel, or some revolutionary idea nobody's ever heard of.

They don't!

What they need is a simple framework for packaging what they already know into something people will pay for. That's exactly what the Monetize Matrix provides.

Here are the concepts that matter most.

Start With Your Flagship Idea

Pick one big result you can help someone get, then build your main product around that win.

Not ten results. Not a buffet of outcomes. One clear transformation. Everything else flows from there.

Use the S.A.L.E. Check

Before you build anything, run it through this filter:

• S – Simple to use

• A – Actionable right away

• L – Learnable in minutes

• E – Evergreen enough to last

If your product doesn't pass all four, simplify until it does.

Match Skills to Problems

List what you already do well. Then match those skills to real problems people face.

You don't need new skills. You need to connect existing skills to paying problems.

Build What You Wish Existed

The best products often come from your own past frustrations. Build what your past self needed, then offer it to others facing the same gap.

Your experience is the product research.

One Problem, One Page

Solve one problem only. If it fits on one page, it's perfect.

Complexity kills conversions. Simplicity sells.

Reverse the Sale

Most people build forward. Build backward instead:

1. Start at the end result

2. Build backwards from there

3. Cut everything that doesn't lead there

If a piece doesn't serve the transformation, delete it.

The Build and Sell Loop

1. Turn one clear idea into a simple product

2. Write one page that explains the result

3. Share it, listen, and improve the next version

Don't wait until it's perfect. Ship, learn, iterate.

The Bottom Line

You already have knowledge people will pay for. The Monetize Matrix gives you the framework to package it.

Stop overthinking. Start building.

h/t Justin Mecham for this brilliant infographic. Justin's frameworks have shaped how I think about monetization, and this one deserves your attention.

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