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The LinkedIn Growth Roadmap:
Build Authority, Engagement, and Influence
LinkedIn isn’t just a platform for resumes anymore—it’s a growth engine for building authority, generating leads, and creating opportunities. Whether you’re starting from scratch or scaling your personal brand, this LinkedIn Growth Roadmap lays out the exact strategies you need to dominate LinkedIn in 2024.
1. The LinkedIn Post Blueprint
Your posts are your currency on LinkedIn. To stand out, you need to create content that grabs attention and drives engagement. Use this proven framework:
Hook Fast: Start with 2 scroll-stopping lines that create curiosity.
Rehook: Keep interest high with personal stories, stats, or bold claims.
Short Paragraphs: Break text into 2-3 lines to make it easy to read.
White Space & Emojis: Use formatting like arrows (↳) and emojis to improve readability.
Motivational Ending: Leave readers inspired and tie it back to the main message.
Visual Appeal: Share infographics, carousels, and visuals that people want to repost.
Engagement Question: End with an easy-to-answer question, like “What’s your best LinkedIn tip?”
Clear CTA: Add a call-to-action that guides readers to your profile, website, or offer.
Pro Tip: Use ChatGPT or ClaudeAI to brainstorm ideas and perfect your hooks.
2. Post Types That Drive Results
Some post formats outperform others. Focus on these to maximize impact:
Visual Carousels – Highly shareable and perfect for step-by-step guides.
Infographics – Bite-sized insights and actionable takeaways.
Whiteboard Quotes – Memorable phrases that get reposted.
Viral Images – Eye-catching visuals that stop the scroll.
Pro Tip: Test multiple formats and double down on what resonates with your audience.
3. The Tech Stack for Content Creation
To streamline the process, use tools that make content creation faster and better:
Research & Writing: ClaudeAI, ChatGPT for brainstorming and editing.
Workflow: Notion and SayWhat for organizing ideas and tracking trends.
Design: Canva, Figma, Midjourney, and ChatGPT for stunning visuals.
Pro Tip: Automate repetitive tasks and focus more on creativity.
4. Profile Optimization Checklist
Your profile is your first impression—make it count. Use this checklist to optimize every section:
Headline – Formula: [Who you are] + [Action verb] + [Dream outcome for your audience].
Photo – Professional, high-quality headshot with a clean background.
Banner – One clear message and CTA to direct traffic.
Featured Section – Showcase lead magnets, offers, or booking links.
Custom URL – Make it easy to share and find your profile.
About Section – Short, skimmable, and outcome-driven.
Custom Button – Drive traffic to your website, newsletter, or appointment scheduler.
Pro Tip: Use InstaHeadshots for quick and professional profile photos.
5. The Posting Strategy That Works
Consistency beats perfection. Show up daily, even when growth feels slow.
Spot Trends Early: Use tools like SayWhat to track trending topics.
Repurpose Success: Reshare or update posts that performed well.
Make It Personal: Add your experiences to resonate more deeply.
Engage Authentically: Comment with insights—not generic replies like “Thanks for sharing.”
Diversify Content: Mix personal stories, insights, and data-backed strategies to attract different audiences.
Pro Tip: Focus on building relationships, not just followers.
6. The 15-60-20 Rule for Content Creation
Time management is critical for consistent posting. Follow the 15-60-20 Rule to stay organized:
15 Minutes: Research new ideas and trends every Sunday.
60 Minutes: Write and refine your post until it’s polished.
20 Minutes: Perfect your hook—the first two lines determine whether people keep reading.
Pro Tip: Schedule posts in advance so you never miss a day.
Weekly Growth Tip: 5 Steps to Boost LinkedIn Growth Today
Revamp Your Headline – Rewrite your headline to clearly communicate your expertise and value. Use the formula provided above.
Post Your First Carousel – Use Canva to create a visual guide and publish it this week.
Engage with 10 Posts – Leave thoughtful comments on trending posts to increase visibility.
Optimize Your Featured Section – Add your best lead magnet or offer to showcase immediate value.
Track Analytics – Monitor impressions, engagement, and conversions to identify what works best.
Weekly Growth Tip: Build Momentum with the 15-60-20 Rule
This week, commit to the 15-60-20 Rule to create consistent, high-impact LinkedIn content:
15 Minutes – Research trending topics and gather insights your audience cares about. Use tools like SayWhat and ChatGPT to find fresh ideas.
60 Minutes – Write and refine your post. Focus on clarity, storytelling, and value-driven takeaways. Don’t skip formatting—use white space, emojis, and arrows (↳) to make it easy to read.
20 Minutes – Perfect your hook. Craft a scroll-stopping opening that sparks curiosity and pulls readers in.
Action Step: Post your content and spend 10-15 minutes engaging with comments and interacting with other posts to boost visibility.
Consistency creates momentum—start today, and results will follow!
Source: Will McTighe | LinkedIn
Explore Growing Your Thought Leadership and Personal Brand:
Let me know if you would like to start building a powerful persona on LinkedIn. Whether you're starting out on LinkedIn, or an experienced founder/creator looking to gain an edge, join me and let’s explore the possibilities together.
Here’s what people are saying:
Igor Buinevici – Founder – Wild Capital - LinkedIn 147,000 + followers!
“Kevin has been an outstanding mentor during the early stages of my journey as a creator. He generously shared his wealth of experience and provided valuable suggestions for my content strategy, particularly emphasizing the effectiveness of creating infographics. His guidance has been instrumental in navigating through various challenges, and his support was extremely helpful throughout the journey.”
Profile: Igor Buinevici | LinkedIn
Will McTighe – Co-Founder – SayWhat - LinkedIn 156,000 + followers!
“Kevin has been a great mentor to me in my LinkedIn creator journey.
He gave me some invaluable tips that helped me meaningfully improve my content.
I used these tips to help grow from 3.5k to 48k followers in 5 weeks.
He is also just an incredibly warm and friendly guy with a heart of gold. Hours with him just fly by!”
Profile: Will McTighe | LinkedIn
Jason Van Camp – Chairman – Mission Six Zero - LinkedIn 35,000 + followers!
“Kevin has a sound social media strategy grounded in research and metrics. He was able to provide practical advice for content creators like myself in a digestible format and offer suggestions that do not require significant investment. He is definitely on top of his game, especially when it comes to LinkedIn strategies, and I'd highly recommend him to anyone seeking to become a content creator or influencer in their own right.”
Profile: Jason Van Camp | LinkedIn
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