Struggling to Grow on LinkedIn?

If you’ve been posting on LinkedIn and not seeing results, you’re not alone. Many people try to copy big accounts, hoping their success will rub off. But the reality is what works for large creators won’t work for you—at least, not yet.

I recently came across a great post from a LinkedIn creator (Will McTighe) that perfectly breaks down why most people struggle to grow and what works in 2025 and beyond. Let’s dive into these insights so you can build a LinkedIn growth strategy tailored to your stage of the game.

Why Copying Big Accounts Doesn’t Work

Established LinkedIn creators have spent years building brand equity. They’ve earned the right to post shorter, lazier content and still get engagement. But if you’re new or still growing, you can’t afford to play that game.

Instead of mimicking their content, you need a clear, structured approach to building your presence. That means combining value, interest, and strategic positioning, something most people overlook.

How LinkedIn Has Evolved (What Works Now)

Growth strategies on LinkedIn have changed dramatically over the past few years:

✅ 2022 – Mid-2023: You could post anything relatable and go viral (think motivational quotes).
✅ 2023 – Mid-2024: Value-driven content became king, especially infographics (even the ugly ones).
✅ Mid-2024 – 2025+: Value alone isn’t enough—your content must be both valuable and interesting to stand out and be highly sharable. (Reposts)

So, what does that mean for you?

To grow in 2025 and beyond, you need a structured content formula that combines:
✔ Authority (Your credibility in a niche)
✔ Relatability (Content your audience finds valuable)
✔ Uniqueness (A fresh take or unexpected perspective)

This Authority + Relatability + Uniqueness Formula is the key to LinkedIn growth.

Step 1: Build Authority (Why Should People Listen to You?)

LinkedIn’s algorithm favors authority, which means your content gets more visibility if it aligns with your expertise.

✅ Leverage Your Work History: LinkedIn scans your profile to determine if you’re credible on a topic. Make sure your profile reflects your expertise.
✅ Use Proof in Your Hooks: People trust real-world experience. Mention credentials, past successes, or specific case studies.

🔹 Example Hook: “After generating $100K+ from LinkedIn in 6 months, here’s the ONE thing I’d do differently if I started over…”

Step 2: Make Your Content Relatable (So People Actually Engage)

Relatability is what makes people stop scrolling and engage with your post. Your content should connect with your target audience’s pain points, aspirations, or daily struggles.

Pro Tip: The more niche your topic, the slower your growth—and that’s okay! A smaller, more engaged audience is far better than a large, disengaged one.

✅ Find Pre-Validated Topics: Connect trending discussions to your niche.
✅ Speak Their Language: Use words and phrases your audience already uses.

🔹 Example: If you’re a recruiter, post about job-seeker struggles. If you’re a SaaS founder, write about common startup mistakes.

Step 3: Stand Out with Uniqueness (Because Generic Content Fails)

Even if your content is valuable, it won’t perform well if it feels like a copy-paste of what’s already out there. Here’s how to inject uniqueness into your posts:

✅ Take Common Advice & Flip It: Challenge conventional wisdom with a fresh take.
✅ Use Unexpected Hooks & Titles: Frame content in a way that grabs attention.
✅ Use Scroll-Stopping Visuals: Standout design increases engagement.

🔹 Example Post Formula:
Authority: Founder who scaled a business to 7-figures
Relatability: Discusses early struggles and lessons
Uniqueness: Contradicts common startup advice with personal insights

Real-World Example:
A founder might post: “The worst advice I ever got as a startup founder (and what actually worked).” This plays on curiosity and contrarian angles, making it highly engaging.

Step 4: Study Growing Creators & Emerging Trends

LinkedIn growth isn’t just about creating, it’s about adapting. Stay ahead by:

✅ Tracking High-Growth Creators – Study what’s working for others in your niche.
✅ Analyzing Their Best Content – Reverse-engineer their top-performing posts.
✅ Finding Underserved Trends – Look for emerging topics before they become saturated.

Pro Tip: Tools like Jaggohat and SayWhat.ai can help analyze trending content so you’re always ahead of the curve.

Step 5: Do the Basics Daily (Growth Comes from Consistency)

Growing on LinkedIn doesn’t require fancy tricks—it requires consistent effort. Here’s what you should be doing every day:

✅ Engage with Others’ Posts – Thoughtful comments get you seen by more people.
✅ Reply to Comments on Your Own Posts – Builds relationships and boosts visibility.
✅ Create Genuine Connections – LinkedIn rewards meaningful engagement over spammy tactics.

📌 Rule of Thumb: If you’re only posting but not engaging, you’re leaving massive growth on the table.

Weekly Growth Tip: Take These 3 Steps to Grow This Week

1️. Audit Your Content: Review your last 10 posts—are they showcasing your authority, relatability, and uniqueness?
2. Engage with 10 Creators Daily: Leave thoughtful comments on posts in your niche to increase visibility.
3️. Write a Unique Post This Week: Take a common industry belief and challenge it with your own insights.

Final Thoughts: The LinkedIn Growth Formula That Works

If you’re struggling to grow on LinkedIn, it’s not because the platform is broken, it’s because you’re following the wrong playbook. Instead of copying large accounts, focus on your own Authority, Relatability, and Uniqueness.

By consistently applying these principles, you’ll not only grow—but you’ll attract the right audience that values what you have to say.

Start today. Optimize your content, engage with others, and position yourself as the go-to expert in your niche.

This article was written based on Will McTighe’s amazing growth. Follow him for more insights on growing your LinkedIn account. You can follow Will here Will McTighe | LinkedIn

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