How to Use LinkedIn Polls to Generate Leads

Most people run polls on LinkedIn for fun.
They’re looking for engagement, not insight.

But when you set up a poll with intent, it becomes more than a post—it becomes a prospect filter.

Here’s how I do it.

Step 1: Start With an Overarching Question

Your poll should be broad enough to get responses from your entire audience but targeted enough to reveal who’s a real prospect.

Example from my LinkedIn growth coaching niche:
“What are your goals on LinkedIn?”
A. Grow my personal brand
B. Monetize on LinkedIn
C. Develop more skills
D. Just here for the content

Step 2: Interpret the Responses

This is where most people drop the ball—they collect the engagement but never use it.

• If someone selects A or B, they’re a potential prospect for me as a LinkedIn growth coach.

• If they select C or D, they’re not in my target market (at least not right now).

Step 3: Turn Poll Results Into Leads

Once you know who’s interested, the next step is connection and conversation.

• Send a personalized connection request: “Thanks for voting on my LinkedIn goals poll—would love to connect and swap ideas on growth.”

• Follow up with a value-first message: share a free resource, invite them to a workshop, or offer a quick audit.

Step 4: Apply This to Your Niche

You can replicate this in any industry:

• A fitness coach could ask: “What’s your biggest challenge right now?” (Strength, fat loss, energy, nutrition)

• A career coach could ask: “What’s your #1 career goal in 2025?” (New role, promotion, skill development, networking)

• A software founder could ask: “What’s your biggest productivity roadblock?” (Emails, meetings, tools, unclear priorities)

Each answer points directly to who’s ready for your solution.

Why This Works Better Than Traditional Lead Magnets

Traditional approach: Create content → Hope prospects find you → Cold outreach

Poll approach: Ask strategic questions → Prospects self-identify → Warm conversations

The difference? **Intent

Final Thought:
Polls are not just about engagement or A/B testing.
When done right, they’re a low-friction, high-visibility way to identify leads without a single cold message.

Free LinkedIn Growth Workshop

📌📌 I'm hosting a free 1.5-hour workshop on August 23rd at 9:30 AM Central Standard Time on growing your personal brand and thought leadership on LinkedIn.

Everyone who signs up and attends will receive my new 23-page guide, 12 Golden Nuggets to Building Your Online Business – packed with insights on personal branding and earning on LinkedIn.

Click here to register for the workshop: https://zoom.us/webinar/register/WN_eveqnHWlSLS0FAwi-tZBZA