How to Build Founder-Led Sales on LinkedIn

In today's digital landscape, LinkedIn has become the best platform for founders to drive sales and build their personal brands. By leveraging the platform effectively, you can establish trust, showcase your expertise, and attract clients organically.​

1. Build a Trust at Scale

Founders who succeed on LinkedIn focus on building trust rather than chasing leads. Share your journey, insights, and values to connect with your audience. Your experiences and beliefs are your most valuable assets.​

Start by optimizing your LinkedIn profile:​

• Clearly state who you are, who you help, and how you help them.

• Remove any unnecessary fluff and focus on clarity.

• Ensure your profile leaves a lasting impression and encourages people to reach out.​

Remember, clarity leads to conversions.​

BLUF (Bottom Line Up Front): No Clarity = No Conversion

2. Show Up and Engage

Being active on LinkedIn is more than just posting content; it's about genuine engagement. Comment on posts, send direct messages, and repurpose your best content every 45 to 60 days. Engagement is the foundation of building relationships.​

If time is a constraint, consider hiring a Virtual Assistant to manage your online presence.

Commit to 4-5 content pillars and utilize various LinkedIn formats:​

• Visual Carousels

• Custom-designed visuals and cheat sheets

• Personal Whiteboard photos

• Mock-up signs

• Polls generate leads and insights​.

Additionally, focus on growing your newsletter to capture leads off LinkedIn. Consider developing a WhatsApp group to market directly through SMS-like touchpoints.​

BLUF: Daily Post = Lead Engine

3. Be Specific and Authentic

Avoid generic statements like "category leader" or sharing mundane updates. Instead, provide highly educational or inspirational content.

• How to overcome Toxic Leadership

• Lessons from failures and successes

• Strategies that 10x your personal growth

• Values that guide your decisions​

• Visuals and great quotes to inspire.

BLUF: Educational, Inspirational, or humorous posts are your impression engine.

4. Simplify the Buying Process

Make it ridiculously easy for potential clients to understand your offerings and take the next step:​

• Clearly define your services:

  ↳ Community subscriptions – (Build MRR)

  ↳ 1:1 coaching and programs – High ticket - $500 + per hour

  ↳ Done-for-you services – Your highest ticket offering - $1,000’s per month.

  ↳ Sponsorships and collaborations

  ↳ Workshop sponsorships

• Include direct links in your posts and profile (e.g., Calendly for booking calls).

• Always tell your audience how they can work with you.​

Transparency and ease of access increase the likelihood of conversions.

Weekly Growth Tip: Build Your Sales Engine in 30 Minutes

This week, block off 30 minutes to implement a mini founder-led sales funnel on LinkedIn:

1. Update Your Profile Headline
   ↳ Clarify who you help, what you do, and how someone can work with you.

2. Create a “Work with Me” Post
   ↳ List your 3–5 core offers (coaching, DFY services, community, etc.) and add a direct CTA (like a Calendly link or email).

3. Comment on 10 Posts in Your Niche
   ↳ Start building visibility and credibility through thoughtful, value-driven comments.

Small steps, big momentum. Act today—your next client might already be watching.

Inspired by insights from Hanna Larsson's article on founder-led sales on LinkedIn.

Free LinkedIn Growth Workshop
 
📌📌 I'm hosting a free 1-hour workshop on April 30^th at 4:00 PM Central Standard Time on growing your personal brand and thought leadership on LinkedIn.
 
Everyone who signs up and attends will receive my new 23-page guide, 12 Golden Nuggets to Building Your Online Business – packed with insights on personal branding and earning on LinkedIn.
 
Click here to register for the workshop:

 https://zoom.us/webinar/register/7417447470753/WN_08A_TvUMSpiDhPdeRa6jrA